Friedland Foundation Program Rebrand

This client was asking for a new logo design that embodied the company and their values. This project was a collaboration between me and another designer. We each took our time to understand the companies goals to be able to develop this new logo design for them. Our main goal for this redesign was to create a modern and refreshed logo that focuses on the important connection between the students and the mentors. We believed that this relationship is a key element to this foundation and wanted to place emphasis on the collaborative nature of the foundation.

The friedland Foundation was all about helping progress children towards a better future and education.The foundations goal for this redesigned logo was for a fresh and inviting look. They wanted something that represented the foundation fully. We chose simple forms that were elevated by the type and gradient that was used to create a combination mark. The color palette kept the same teal shade, but we exchanged the brown in the previous logo for a navy blue to brighten the overall design.

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