This new brand will feel fresh and work as a guide to push the consumer to feel more comfortable with thrifting and expressing themselves through non trending pieces. The appeal towards thrifting has increased over the years, so this brand reflects the new take for the customers to create their unique style while shopping at Value Village. When viewing this brand the reflection of the brand's slogan is important. When shopping at Value Village the customer is to feel fresh, bold, and unique. This brand is striving to provide a purpose to the consumer with a different shopping experience compared to other retail brands. The design materials that I have created evokes these feelings with the use of the bright and vibrant colors shows the customer an eye cathching, and bold view of the brand itself. The texture used in many of the elements in this brand compliments the unique style and vibe that the consumers are looking for. By focusing on this brand it is providing a new experience for those who are veterans with thrifiting and also those who are just now finding thrifting fun and fresh.Value Villages customers should be aware of the impact that thrifting to help them build the best wardrobe they can whenever they are shopping at Value Village.
